When Abbott Nutrition decided to launch PROTALITY, a new nutrition shake formulated for GLP-1 medications, they were limited to two flavors options. They needed creative ideas to show fresh ways to incorporate PROTALITY into their audience’s diet so they wouldn’t experience flavor fatigue.

By tapping into our content creator network and our internal creative team, I lead strategy, art direction and production of reels that highlighted how easy it was to use PROTALITY in their favorite healthy recipes—increasing engagements and reach.